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seo-geo-optimizer

v0.1.0 ExperimentalNo security review by Dakota Smith

Install

Pick the surface you use. Plugins run inside Claude Code, which is available in the terminal CLI, the desktop app on Mac and Windows, the web app at claude.ai/code, and the VS Code and JetBrains extensions. The slash commands are identical on every surface.

From inside any Claude Code session — terminal, desktop app, web app, or IDE extension:

  1. Add the RBA Skills marketplace (only needed once per machine):

    /plugin marketplace add rbaconsulting/rba-skills-plugin

  2. Install seo-geo-optimizer:

    /plugin install seo-geo-optimizer@rba-ai-hub

  3. Activate it without restarting:

    /reload-plugins

Overview

SEO & GEO/AEO Optimizer

A specialist audit and optimization toolkit for RBA strategists, engineers, and managed-services consultants who need to improve organic search visibility and AI answer-engine presence for client DXP sites. Covers the full technical SEO surface — crawlability, metadata, Core Web Vitals, structured data — plus forward-looking Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) content strategy, and rigorous redirect QA during platform migrations.

Works platform-agnostically with adapter notes for Sitecore XM Cloud, Optimizely CMS 12+, and Umbraco 14+.

What's inside

Artifact Slug Purpose
Skill seo-technical-audit Full technical SEO crawl audit — metadata, canonicals, robots.txt, sitemap health, crawl budget, Core Web Vitals (LCP, INP, CLS), hreflang, internal linking — outputting a prioritised finding list.
Skill seo-structured-data-audit Audit and generate JSON-LD schema markup (Article, FAQPage, BreadcrumbList, Organization, Product, HowTo, LocalBusiness, SiteLinksSearchBox) aligned with both Google Rich Results and AI citation engines.
Skill geo-aeo-content-optimizer Analyze existing content and produce structured rewrites optimized for AI answer engines (ChatGPT, Perplexity, Google AI Overviews) — TLDR-first structure, expert quotes, inline citations, llms.txt generation.
Skill seo-content-gap-analysis Identify keyword and topic gaps vs. competitors using provided crawl/keyword exports; score opportunities by volume × difficulty × business value; output a prioritised content brief backlog.
Skill seo-migration-redirect-qa QA a redirect map before and after go-live: detect chains, loops, missing mappings, and wrong redirect types; output deployment-ready rulesets for IIS, Azure Front Door, and Nginx.
Agent seo-optimizer Orchestration subagent that runs the full SEO audit pipeline (technical audit → structured data → GEO/AEO content audit → redirect QA) and returns a single consolidated SEO health report.
Command seo-audit Slash-command entry point — reads available context and routes to the right skill or the full pipeline agent.

When to use this plugin

Install this plugin on any engagement where organic search or AI discoverability is a concern:

  • Pre-launch SEO gate — verify technical SEO health before a DXP go-live (Sitecore XM Cloud, Umbraco 14+, Optimizely CMS 12+).
  • Post-migration validation — confirm rankings and redirect map survived a platform or URL-structure migration.
  • AI search readiness — audit GEO/AEO readiness: structured data completeness, TLDR-first content structure, llms.txt, and AI-bot crawlability.
  • Content strategy — identify keyword/topic gaps vs. competitors and produce a brief backlog for the content team.
  • Managed services health checks — recurring (monthly/quarterly) SEO health checks against agreed KPIs.
  • Core Web Vitals remediation — diagnose LCP, INP, and CLS failures and generate a sprint-ready remediation plan.

How to install

claude plugin install seo-geo-optimizer@rba-ai-hub

After installation, start with the full pipeline or jump to a specific skill:

/seo-audit
/seo-technical-audit <site-url-or-crawl-export>
/seo-structured-data-audit <url-or-html-path>
/geo-aeo-content-optimizer <content-file-or-url>
/seo-content-gap-analysis <your-domain> --vs <competitor1> <competitor2>
/seo-migration-redirect-qa <redirect-map.csv> [--crawl-export screaming-frog.csv]

Permissions required

Tool Reason
Read Read crawl exports, keyword CSVs, sitemap XMLs, HTML files, redirect maps
Write Emit audit reports, structured data JSON-LD, content briefs, redirect rulesets
Edit Iteratively update draft documents and generated JSON-LD
Grep Pattern-scan HTML, sitemaps, and crawl exports for metadata and schema issues
Glob Walk export directories and HTML file trees
Bash(node *) Parse XML sitemaps, JSON crawl exports, and run lightweight CWV calculations
Bash(npx lighthouse *) Run Lighthouse for Core Web Vitals field-data proxying
WebFetch(domain:search.google.com) Google Search Console public documentation
WebFetch(domain:developers.google.com) Google structured data documentation and Rich Results Test references
WebFetch(domain:web.dev) Core Web Vitals documentation and INP/LCP/CLS measurement guides
WebFetch(domain:schema.org) Schema.org type reference
WebFetch(domain:ahrefs.com) Ahrefs documentation for crawl export format reference

No credentials, CMS write access, or cloud-infrastructure access required. All analysis runs against local export files, publicly accessible URLs, or crawl exports.

Platform adapters

All skills include adapter notes for RBA's core DXP platforms:

  • Sitecore XM Cloud — SXA metadata field mapping, JSS route-level structured data injection patterns, XM Cloud Pages rendering and CWV measurement, robots.txt and sitemap module configuration
  • Optimizely CMS 12+ — Optimizely Content Graph sitemap patterns, head metadata conventions, URL segment configuration, Optimizely Search & Navigation indexing
  • Umbraco 14+ — SEOChecker / uSEOonomy / RankOne compatibility, Umbraco Examine index configuration, virtual node routing, Block Editor schema injection

Generic adapter notes included for WordPress, Contentful, and custom Next.js / ASP.NET Core SPAs.

Bundled artifacts

Skills

  • geo-aeo-content-optimizer — Analyze existing content against GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) best practices — TLDR-first structure, expert quotes, inline citations, entity clarity, FAQ extraction — and produce a rewrite brief or direct rewrite that improves citation probability in ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot. Optionally generate an llms.txt file for the site.
  • seo-content-gap-analysis — Identify keyword and topic gaps between your site and competitors using crawl exports, keyword ranking CSVs, and GSC performance data — score each opportunity by search volume × keyword difficulty × business value — and produce a prioritised content brief backlog ready for sprint planning. Use at the start of a content strategy engagement or as a quarterly operated-site opportunity review.
  • seo-migration-redirect-qa — QA a redirect map before and after a DXP platform migration or site redesign — validate URL mapping coverage, detect redirect chains and loops, verify correct redirect types (301 vs. 302), check for missing high-priority URLs, and output deployment-ready redirect rulesets for IIS, Azure Front Door, Nginx, and Vercel. Use during pre-launch QA and post-launch monitoring sprints.
  • seo-structured-data-audit — Audit existing JSON-LD schema markup against Google Rich Results requirements and AI answer-engine citation standards (ChatGPT, Perplexity, Google AI Overviews) — then generate corrected or missing JSON-LD for Article, FAQPage, BreadcrumbList, Organization, Product, HowTo, LocalBusiness, and SiteLinksSearchBox. Use before launch, after CMS migration, or as part of a GEO/AEO readiness review.
  • seo-technical-audit — Full technical SEO audit from a crawl export or live URL — metadata completeness, canonicalisation, robots.txt and sitemap health, Core Web Vitals (LCP, INP, CLS), crawl budget, hreflang, internal linking depth — outputting a prioritised P1/P2/P3 finding list with remediation guidance. Use at pre-launch, post-migration, or as a quarterly managed-services health check.

Agents

  • seo-optimizer — Orchestration subagent that runs the full SEO + GEO/AEO audit pipeline — technical audit, structured data audit, GEO/AEO content review, and redirect QA — against a site's crawl export and content, then returns a single consolidated SEO health report. Use when a comprehensive pre-launch or quarterly health check is needed.

Slash Commands

  • /seo-audit — Entry-point slash command for the SEO & GEO/AEO Optimizer. Reads available context (crawl exports, GSC data, redirect maps, content files), asks one clarifying question if the scope is ambiguous, then routes to the appropriate skill or the full-pipeline seo-optimizer agent.
Technical details
Homepage
https://rba-skills.tylerschroeder.net/plugins/seo-geo-optimizer/
License
MIT
Maturity
experimental
Security review
No security review
Owners
  • strategy
  • engineering
Disciplines
strategy, engineering
Lifecycle
operate
Tags
  • seo
  • geo
  • aeo
  • structured-data
  • core-web-vitals
  • schema-markup
  • json-ld
  • content-gap
  • redirect-qa
  • ai-search
  • technical-seo
  • crawl-audit
  • metadata
  • llms-txt
  • sitecore
  • optimizely
  • umbraco
Last updated
by Tyler Schroeder
Source
plugins/seo-geo-optimizer/

Edit this plugin's README on GitHub — opens GitHub's web editor. No git knowledge needed.