analytics-tag-reviewer

v0.1.0 ExperimentalNo security review by Dakota Smith

Install

Pick the surface you use. Plugins run inside Claude Code, which is available in the terminal CLI, the desktop app on Mac and Windows, the web app at claude.ai/code, and the VS Code and JetBrains extensions. The slash commands are identical on every surface.

From inside any Claude Code session — terminal, desktop app, web app, or IDE extension:

Add the RBA Skills marketplace (only needed once per machine):
```
/plugin marketplace add rbaconsulting/rba-skills-plugin
```

Install analytics-tag-reviewer:

/plugin install analytics-tag-reviewer@rba-ai-hub

Activate it without restarting:
```
/reload-plugins
```

Prefer to browse and click? Run /plugin inside Claude Code to open the interactive plugin manager. It looks the same in the desktop app, web app, terminal, and IDE extensions.

Open the plugin manager:
```
/plugin
```
Press Tab to reach Marketplaces, choose Add, then enter rbaconsulting/rba-skills-plugin.
Press Tab again to Discover. Search for analytics-tag-reviewer, press Enter, and pick a scope (User, Project, or Local).
Run /reload-plugins to activate it.

If you have the Claude Code CLI installed and want to drive it from a normal shell prompt:

$ claude plugin marketplace add rbaconsulting/rba-skills-plugin
$ claude plugin install analytics-tag-reviewer@rba-ai-hub

The next Claude Code session loads it automatically.

Overview

Analytics & Tag Implementation Reviewer

A structured audit and governance toolkit for RBA measurement consultants, engineers, and QA specialists. Covers the full analytics quality lifecycle: authoring a measurement strategy from business objectives, auditing a GA4/GTM implementation against that strategy, reviewing consent mode wiring for GDPR/CCPA compliance, detecting PII exposure risks, and producing a prioritised remediation backlog with clear owner assignments.

Works with any tag management system (GTM, Tealium, Adobe Launch) and any analytics destination (GA4, Adobe Analytics, Segment). Platform-specific adapter notes are included for Sitecore, Optimizely, and Umbraco data-layer patterns.

What's inside

Artifact	Slug	Purpose
Skill	`analytics-measurement-strategy`	Translate business objectives into a complete measurement strategy — KPIs, measurement questions, event taxonomy, data-layer spec, custom dimensions, and governance — before implementation begins.
Skill	`analytics-tag-audit`	Systematic audit of an existing GTM/GA4 setup: container health, tag/trigger/variable inventory, event and parameter completeness, duplicate firing, and mis-mapped conversions.
Skill	`analytics-consent-review`	Audit consent mode v2 wiring end-to-end — default/update sequencing, CMP integration, tag firing guards, IAB TCF/GPP signal handling — and output a compliance gap report.
Skill	`analytics-pii-scan`	Scan data-layer pushes, event parameters, URL patterns, and custom dimensions for Personally Identifiable Information exposure, then generate redaction tasks.
Skill	`analytics-remediation-backlog`	Consolidate audit findings from one or more review skills into a prioritised, owner-assigned remediation backlog with severity ratings and effort estimates.
Agent	`analytics-reviewer`	Orchestration subagent that runs the full audit pipeline (tag audit → consent review → PII scan → remediation backlog) and returns a single consolidated report.
Command	`analytics-review`	Slash-command entry point: reads available context (GTM export, data-layer spec, measurement strategy) and routes to the appropriate skill or the full-pipeline agent.

When to use this plugin

Install this plugin for any engagement where measurement quality or privacy compliance is a concern:

Pre-launch quality gate — verifying GA4/GTM implementation against a measurement strategy before a DXP go-live (Sitecore XM Cloud, Umbraco 14+, Optimizely CMS 12+).
Post-migration validation — confirming that events, conversions, and audience definitions survived a CMS or tag-system migration.
Consent mode audit — reviewing Consent Mode v2 and CMP integration ahead of GDPR enforcement or a privacy audit.
PII exposure review — proactively scanning for personally identifiable data flowing into analytics before a security or privacy assessment.
Managed services health checks — recurring (monthly/quarterly) tag governance reviews for client environments under RBA managed services.
Measurement strategy — authoring a measurement strategy at the start of a new engagement to align analytics instrumentation with business objectives before any code is written.

How to install

claude plugin install analytics-tag-reviewer@rba-ai-hub

After installation, start with the measurement strategy or jump straight to an audit:

/analytics-review
/analytics-measurement-strategy <url-or-brief>
/analytics-tag-audit <gtm-export-path>
/analytics-consent-review <gtm-export-path>
/analytics-pii-scan <datalayer-spec-or-gtm-export-path>
/analytics-remediation-backlog <audit-findings-path>

Permissions required

Tool	Reason
`Read`	Read GTM JSON exports, data-layer spec files, measurement strategy docs, crawl/network HAR exports
`Write`	Emit measurement strategies, audit reports, remediation backlogs
`Edit`	Update draft documents iteratively
`Grep`	Search exports for PII patterns, event names, parameter names
`Glob`	Walk export directories
`Bash(node *)`	Run inline scripts to parse GTM export JSON when available
`Bash(npx lighthouse *)`	Pull Lighthouse network/CrUX data for tag performance impact
`WebFetch(domain:tagassistant.google.com)`	Resolve Tag Assistant debug references
`WebFetch(domain:developers.google.com)`	GA4 Measurement Protocol and consent mode documentation
`WebFetch(domain:support.google.com)`	GA4 help centre references

No credentials or cloud-infrastructure access required. All analysis runs against local export files or publicly documented schemas.

Platform adapters

All skills include adapter notes for RBA's core CMS platforms:

Sitecore XM Cloud — SXA data-layer patterns, JSS route-change events, Sitecore Personalize CDP event schema alignment
Umbraco 14+ — Umbraco Engage analytics events, Block Editor component tracking hooks, member login/registration events
Optimizely CMS 12+ — Optimizely Data Platform (ODP) event schema, A/B testing conversion event naming, visitor-group trigger validation

Generic adapter path documented in each skill's reference.md for other platforms (Adobe Experience Manager, Contentful, WordPress, custom SPA).

Bundled artifacts

Skills

analytics-consent-review — Audits Consent Mode v2 wiring end-to-end — default/update sequencing, CMP integration, tag firing guards, IAB TCF/GPP signal handling, and regional configurations — and outputs a compliance gap report with remediation steps. Use before any GDPR/CCPA go-live, after a CMP change, or during a privacy audit.
analytics-pii-scan — Scans GTM containers, data-layer specs, URL patterns, and event parameter values for Personally Identifiable Information exposure risk — then generates a prioritised redaction task list. Use before any analytics go-live, after a CMS migration, or as part of a privacy audit.
analytics-remediation-backlog — Consolidates findings from one or more analytics audit skills (tag audit, consent review, PII scan) into a single prioritised remediation backlog with severity ratings, effort estimates, owner assignments, and sprint-ready ticket descriptions. Use after running any audit to produce a delivery-ready action plan.
analytics-tag-audit — Audits an existing GTM container and GA4 implementation against a measurement strategy — inventories tags, triggers, and variables; identifies duplicate events, missing parameters, mis-mapped conversions, paused/dead tags, and configuration drift. Use when verifying an implementation before launch, after a CMS migration, or during a recurring managed-services health check.
analytics-measurement-strategy — Translates business objectives into a complete GA4 measurement strategy — objectives, KPIs, measurement questions, event taxonomy, data-layer spec, custom dimensions, and governance. Use at the start of any engagement before instrumentation begins, or when re-baselining an existing strategy after a platform migration.

Agents

analytics-reviewer — Orchestration subagent that runs the full analytics audit pipeline — tag audit, consent review, PII scan, and remediation backlog — against a GTM export and optional measurement strategy, then returns a single consolidated report. Use when a comprehensive implementation review is needed before launch or as a recurring managed-services health check.

Slash Commands

/analytics-review — Entry-point slash command for the Analytics & Tag Implementation Reviewer. Reads available context (GTM export, measurement strategy, site URL), asks one clarifying question if the scope is ambiguous, then routes to the appropriate skill or the full-pipeline analytics-reviewer agent.

Technical details

Homepage

https://rba-skills.tylerschroeder.net/plugins/analytics-tag-reviewer/

License

MIT

Maturity

experimental

Security review

No security review

Owners

strategy
engineering

Disciplines

strategy, engineering

Lifecycle

test-and-review, operate

Tags

ga4
gtm
consent-mode-v2
measurement
privacy
gdpr
ccpa
pii
data-layer
event-taxonomy
server-side-tagging
tag-governance
measurement-strategy
remediation-backlog
sitecore
optimizely
umbraco

Last updated

July 29, 2026 by Tyler Schroeder

Source

plugins/analytics-tag-reviewer/

Edit this plugin's README on GitHub — opens GitHub's web editor. No git knowledge needed.