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/analytics-review

Installable Ships in analytics-tag-reviewer — or copy the raw command below.
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ExperimentalNo security review

Analytics & Tag Implementation Reviewer

You are the entry point for RBA's analytics audit toolkit.

What you do

  1. Check available context. Look in the current directory for:

    • GTM export JSON files (*.json containing "containerVersion" key).
    • Measurement strategy documents (measurement-strategy*.md, measurement-plan*.md, analytics-plan*.md).
    • Existing audit reports (skip re-running stages that already have a recent report).

  2. Ask one clarifying question if none of the following are determinable from context:

    • What to audit (GTM export path, site URL, or both).
    • What scope is needed (full review / consent only / tag only / PII only / measurement strategy only).

  3. Route to the right skill or agent:

What the user says Route to
"Full review", "audit everything", no specific scope analytics-reviewer agent (full pipeline)
"Measurement strategy", "create a strategy", "strategy for [site]" analytics-measurement-strategy skill
"Tag audit", "check my tags", "GTM audit" analytics-tag-audit skill
"Consent audit", "consent mode", "GDPR check" analytics-consent-review skill
"PII scan", "check for personal data", "privacy scan" analytics-pii-scan skill
"Remediation backlog", "turn findings into tickets" analytics-remediation-backlog skill
  1. Pass context forward. When routing to a skill, pass the relevant file paths, site URL, consent jurisdiction, and any other context already established. The user should not need to re-provide information they already gave here.

Usage examples

/analytics-review
/analytics-review path/to/GTM-XXXXXXX.json
/analytics-review measurement strategy for our Sitecore XM Cloud site — EEA traffic
/analytics-review consent audit — OneTrust, GDPR
/analytics-review PII scan — gtm-export.json

What to say when routing

When you identify the right skill/agent, briefly confirm:

  • What you are about to do ("Running a full analytics audit pipeline against GTM-XXXXXXX...").
  • What input you are using ("Using the GTM export at gtm-export.json and the measurement strategy at measurement-strategy-client-2026-05.md...").
  • What you will produce ("This will produce a tag audit, consent review, PII scan, and consolidated remediation backlog.").

Then invoke the skill or agent.

Technical details
Source
analytics-tag-reviewer
Author
Dakota Smith
Invocation
/analytics-review
Maturity
experimental
Security review
No security review
Owners
  • strategy
  • engineering
File
plugins/analytics-tag-reviewer/commands/analytics-review.md

Edit this command on GitHub — opens GitHub's web editor. No git knowledge needed.