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digital-maturity-benchmark

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Digital Maturity Benchmark

Score a client's or competitor's digital maturity across six dimensions and produce a benchmark report with evidence, quartile positioning, and a prioritized improvement roadmap.

When this skill applies

  • User asks for a "digital maturity assessment," "maturity score," "benchmark vs. sector peers," or "where do we sit digitally?"
  • Pre-envision or platform-selection context: establishing a current-state baseline before recommending a roadmap
  • RFP or BD: demonstrating RBA's diagnostic capability with a structured current-state read
  • Companion to competitor-teardown: use that skill first for a competitor, then this skill to score the client head-to-head

Skip for: full competitor teardown → competitor-teardown; SEO/content gap only → seo-content-gap; market structure → five-forces-analysis.

Inputs

Parameter Required Default
client-domain-or-name Yes —
--sector No auto-infer
--compare No —
--output No scorecard

Workflow

Step 1 — Scope and baseline

Confirm:

  • Client domain or organization being scored
  • Industry sector (used to contextualize the score against sector norms)
  • Competitor domains for comparison (if any)
  • Intended output format

Collect initial signals: stack detection (see competitor-teardown reference § Stack Taxonomy), organic traffic estimate, Core Web Vitals from PageSpeed Insights.

Step 2 — Score each dimension

Score each dimension 1–5 using the anchors in reference.md § Maturity Dimension Anchors. For every score:

  • Cite at least one piece of observable evidence (page URL, HTTP header, tool output, published document)
  • Note confidence: High (direct evidence), Medium (indirect signal), Low (inferred from absence of signals)
  • Flag dimensions where evidence was insufficient to score reliably (mark N/A or score with a confidence caveat)

The six dimensions:

1. Experience Design Observable signals: visual consistency, navigation clarity, heuristic review (run 5 of Nielsen's 10 heuristics minimum), mobile responsiveness, design system evidence, Core Web Vitals performance.

2. Content Operations Observable signals: content types present, publishing cadence (date stamps on 5+ pieces), topic depth and consistency, content freshness, editorial standards evidence (author bios, bylines, fact-check notices), content hub or resource center presence.

3. Data / Personalization Observable signals: tag management tool (GTM, Adobe Launch), analytics platform detected, A/B testing tool detected, gated content or progressive profiling, recommendation widgets, region/industry selectors, CDP signals (Segment, Tealium).

4. Commerce Capability Observable signals: commerce platform detected in stack, product catalog, cart/checkout flow, B2B pricing/quoting, subscription or marketplace signals, multi-currency or multi-region commerce. Score N/A for organizations with no commerce mandate.

5. Cloud / Infrastructure Observable signals: CDN detected (type and tier), Core Web Vitals performance (PageSpeed Insights — mobile and desktop), hosting provider signals (Azure, AWS, GCP, Vercel, Netlify), SSL and HTTP/2 or HTTP/3 presence, evidence of edge delivery or DDoS protection.

6. Accessibility Observable signals: run WAVE Web Accessibility Evaluation (public view at https://wave.webaim.org/report#/[domain]) for the homepage; check for skip navigation link, visible focus indicators, alt text on primary images, color contrast on body text (visual check), published accessibility statement or VPAT, compliance target statement.

Step 3 — Maturity band and quartile positioning

Overall maturity score = sum of six dimension scores (max 30; commerce N/A = max 25).

Band Score range (6 dimensions) Score range (5 dimensions, commerce N/A)
Emerging 6–12 5–10
Developing 13–18 11–15
Advancing 19–24 16–20
Leading 25–30 21–25

Sector quartile positioning:

Use the sector benchmarks in reference.md § Sector Quartile Benchmarks to position the client's score:

  • Bottom quartile (Q1) — Emerging band or low Developing
  • Lower-middle (Q2) — Developing band
  • Upper-middle (Q3) — Advancing band
  • Top quartile (Q4) — Leading band

State the quartile and note that sector benchmarks are derived from RBA's observed assessment range, not a statistically representative sample.

Step 4 — Head-to-head comparison (if competitors provided)

Score each competitor on the same six dimensions using the same methodology. Present as a comparison table:

Dimension [Client] [Competitor 1] [Competitor 2] Delta (client vs. best)
Experience design
Content operations
Data / personalization
Commerce capability
Cloud / infrastructure
Accessibility
Total

Highlight the dimensions where the client is ahead (competitive advantages) and behind (priority improvement areas).

Step 5 — Roadmap (if --output roadmap)

For each dimension scoring ≤ 3, produce a prioritized improvement recommendation:

Dimension Current score Target score Priority Recommended action Estimated effort RBA-addressable?
[Dimension] [1–5] [target] High/Med/Low [specific action] Low/Med/High Yes/No/Partial

Priority = combination of gap severity (how far below 5?) and strategic importance to the client's goals.

RBA-addressable flags which items RBA can help deliver directly vs. which require client-side organizational change (e.g., RBA can improve UX and accessibility; RBA cannot change the client's content governance culture unilaterally, but can recommend and model it).

Step 6 — Self-check before returning

  • Every score has at least one cited evidence item (URL, tool output, or named document)
  • N/A dimensions are flagged explicitly — not left as blanks
  • Sector quartile claims are labeled as RBA-observed benchmarks, not authoritative industry statistics
  • Roadmap items distinguish RBA-deliverable from client-organizational actions
  • Accessibility scoring uses at least one tool-supported check (WAVE public view), not visual impression only

Return the benchmark report as markdown. Offer to run market-research-reviewer for independent quality check.

Reference file

  • reference.md — Maturity Dimension Anchors (detailed scoring), Sector Quartile Benchmarks, Evidence collection checklist per dimension
Technical details
Plugin
market-research-agent
Author
Dakota Smith
Skill name
digital-maturity-benchmark
Maturity
experimental
Security review
No security review
Owners
  • strategy
Argument hint
<client-domain-or-name> [--sector <industry-vertical>] [--compare <competitor1,competitor2>] [--output scorecard|roadmap|executive-summary]
Allowed tools
  • Read
  • Write
  • WebFetch(domain:pagespeed.web.dev)
  • WebFetch(domain:wave.webaim.org)
  • WebFetch(domain:www.wappalyzer.com)
  • WebFetch(domain:builtwith.com)
  • WebFetch(domain:similarweb.com)
  • WebFetch(domain:www.w3.org)
Source
plugins/market-research-agent/skills/digital-maturity-benchmark/SKILL.md

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