marketing-playbook

Standalone Web-only resource. Copy it into Claude, or drop it into your project.

Paste into Claude Code, Claude.ai, the desktop app, or the browser extension — ⌘/Ctrl+V.

ExperimentalNo security review

Marketing Playbook

Marketing owns RBA's brand presence, content, and the materials that generate awareness and warm up prospects before the AE makes contact — case studies, one-pagers, social content, event materials. This is your RBA Skills toolkit.

Content & Collateral

Reach for	Why
case-study-writer (`case-study-draft`, `win-story-brief`, `metrics-collector`, `award-submission-writer`)	Client case studies and award submissions for the website and sales use.
sales-pursuit → `one-pager-builder`	Service and offering leave-behinds.

Brand System & Voice

Reach for	Why
`rba-brand-voice` skill	Enforces the four voice pillars, banned-word swaps, grammar mechanics, and inclusive language — every output lands on-brand automatically.
`rba-brand-voice-system-prompt` resource	Drop-in system prompt for ChatGPT/Perplexity when you're not in Claude.
`rba-design-system` resource	Brand tokens, palette, and accessible color guidance for visual assets.

Marketing Tips

Specific numbers are your best asset. "$400K+ cost avoidance" beats "significant savings" every time — metrics-collector helps you pull them.
The case study structure never changes: Challenge → Approach → Impact → Reflections → CTA. Don't reorder it.
AEs are your best source. Bug them for outcomes, client quotes, and "what surprised you" moments after project close.

Technical details

Source: Standalone resource
Author: Kassie Gibbons
Maturity: experimental
Security review: No security review
File: resources/marketing-playbook.md

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