One auditor. Three lenses. A single, prioritized view of digital visibility.
This is the internal practitioner runbook for executing an RBA Digital Visibility Audit end to end — from scoping and pricing, through configuring and running the auditor engine, to analyzing the combined dataset. It unifies Accessibility, Technical SEO, and Generative Engine Optimization (GEO) into one crawl-plus-telemetry pipeline so humans, crawlers, and AI systems are evaluated together.
Scope of this document: scoping & pricing → audit execution → results analysis. Creation of the final client-facing report and presentation is covered in a separate deliverables runbook and is intentionally out of scope here.